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Business Book Bookstore & Review

100 BEST BUSINESS BOOKS FOR 2007

FROM AMAZON.COM

BOOK REVIEW #51 The Leadership Genius of George W. Bush: 10 Common Sense Lessons from the Commander-in-Chief – In ten concise chapters the reader is presented with practical lessons that are applicable to leaders (or potential leaders) within most any type of organization. This book was not about President Bush's politics or about his faith - it was about how an average person can become the leader they want to be. For all those truly interested in improving their management skills and those seeking diversity in thought and opinion, this is a winner!

BOOK REVIEW #52 Cookin' the Books: Say Pasta La Vista to Corporate Accounting Tricks and Fraud – An easily understood look at too many companies in today's economy. Set as a parable of a head chef talking to his son about how companies 'cook the books' just as you would expect a chef to explain them - in cooking terms. With such chapter headings as 'English Fishy and Chips,' French Soufflé,' and American Pie,' some history of book cooking is explained. In 'You Scratch My Dinner Plate and I'll Scratch Yours' the Enron scandal is explained in marvelously simple terms. Also 'Ordering Items Not on the Menu' was another Enron trick. And in 'Borrow Lunch Money and Increase Your Revenue' the Worldcom scandal becomes abundantly clear. From start to finish, this is a delicious cooked meal served in tasty morsels - a full menu of dirty tricks to watch out for.

BOOK REVIEW #53 Coach Anyone About Anything : How to Help People Succeed in Business and Life - Whether you are a layman or a professional coach, a business owner/manager or a department head, this easy-to-read guide will show you how to motivate, manage and empower others to succeed at their business or personal goals. There are charts and graphs and plenty of practical examples. This is essential reading for CEOs making changes, managers motivating work teams or sports teams, human resource professionals, corporate trainers, entrepreneurs, parents of teenagers — in fact, anyone responsible for the success of other people.

BOOK REVIEW #54 The Successful Business Plan : Secrets & Strategies – There are worksheets and sample plans, special attention to financials, and insider secrets from venture capitalists and business owners. The book lays out a strategy for writing and presenting a thoughtful business plan that covers all the bases. It even covers putting the plan to work and raising money for the business. A reader from California called this a "Must Have book!"

BOOK REVIEW #55 L.L. Bean : The Making of an American Icon — *2006 RELEASE* – Written by Leon Gorman, grandson of founder L. L. Bean, this is the first authoritative, true-to-life account of the iconic retailer and its quirky history. L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers’ needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L. L. Bean legacy—during the best and worst of times.

BOOK REVIEW #56 Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard – A remarkable chronicle of Hewlett-Packard's controversial acquisition of Compaq. It marks an important milestone in the rich technology heritage of Silicon Valley. Gets you behind the scenes of what really happended and how Carly wrecked HP and overpaid for Compaq. Backfire is a masterful portrayal of the rise-and-fall of an American icon, and a revealing exposé for the machinations of history's largest technology merger and ugliest proxy fight. Great book.

BOOK REVIEW #57 The Anatomy of Buzz : How to Create Word-Of-Mouth Marketing – Often generated within the hive of the Internet, "buzz" has become essential to a product's success in today's fast-paced business environment. How many times have you been asked, "What's your favorite Italian restaurant?" or something similar? The single most powerful but least understood form of marketing is word-of-mouth and yet, until now, no one has devoted to it the attention it deserves. It is a guide on how to actually build buzz around your product: how to define and work with clusters and hubs, seeding techniques, creating mystery, sneak previews, behind the scenes, heroes, viral techniques, testimonials, etc.

BOOK REVIEW #58 Positioning : The Battle for Your Mind — Positioning is more than branding, it is the battle that advertisers wage for a place in our mind. Most companies don't do proper positioning, which is why there's always room for new companies to start up, get it right, and be very successful. This new book will open your eyes to a facet of marketing that is often overlooked. Included are some fascinating case histories behind campaigns of successes and failures in the world of advertising.

BOOK REVIEW #59 Career Intensity : Business Strategy for Workplace Warriors and Entrepreneurs — *2006 RELEASE* – The hallmark of successful entrepreneurs and top executives is career intensity - the drive for continuous individual improvement. If you want to beat out your competition and get a highly-sough-after position, you need this book. This is a playbook for mapping out your present and future. Whether you're in a cubicle or a cab, the front office or a home office, David Lorenzo's Career Intensity will light a fire.

BOOK REVIEW #60 Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant – This is an especially thought-provoking book which, as have so many others, evolved from an article published in the Harvard Business Review. The authors have put into writing that which every CEO aspires to achieve, the concept seems surprisingly simple and is within everyones grasp, although putting the Blue Ocean Strategy into action would need a really good understanding of the material covered and several readings!!! Thanks to the authors vision they have shown us that business need not be a military campaign.

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