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100 BEST BUSINESS BOOKS FOR 2007

FROM AMAZON.COM

BOOK REVIEW #21 High Trust Selling: Make More Money in Less Time With Less Stress – This is the most helpful book for sales professionals in a decade. Most people in sales go from one deal to the next, always wondering if the well is going to run dry. This is a long, hard way to make a living. It's so much better to become a person of such high integrity and trust that customers come to rely on you—not so much your product or service, but you personally. This book has quality ideas and solid guidance in every chapter to help you achieve that. If you are a student of selling, you will truly enjoy this book.

BOOK REVIEW #22 According to Kotler – If you had the opportunity to ask one of the leading authorities on marketing one question, what would it be?
According to Kotler distills the marketing savvy of Philip Kotler's marketing wisdom and years of experience into an easily read question and answer format. It is based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences and journalists. This is revolutionary thinking by one of the industry's most revered experts, with Kotler providing insightful, thought-provoking answers to some detailed marketing questions – like: What skills do marketing managers need to be successful?
Nobody covers marketing like Kotler. Everyone, even a marketing expert, can benefit from reading his comprehensive book.

BOOK REVIEW #23 A History of the Federal Reserve by Allan H. Meltzer, Alan Greenspan — A definitive history of the U.S. Federal Reserve from its founding in 1913 to its establishment as a separate, independent entity in 1951. Trace the reasons behind Federal Reserves policy decisions, note the impact that individuals and events had on the Fed, and examine the Fed's influence on international affairs. Understand the European origins of the model for the Fed; the supportive role it assumed during World Wars I and II; the impact of the 1927-29 stock market boom, the Great Depression, and the subsequent recessions. This well-written and thoroughgoing account is recommended for academic, business, and public libraries.

BOOK REVIEW #24 What The Best CEOs Know : 7 Exceptional Leaders and their Lessons for Transforming any Business – Written between 1998 and 2002, it encompasses the rise to 5000 on NASDAQ and the fall to under 1200. The seven CEOs - Michael Dell, Jack Welch, Lou Gerstner, Andy Grove, Bill Gates, Herb Kelleher, and Sam Walton - are builders whose legacies include some of the most innovative business ideas and concepts of recent years.
This book is more a CEO training manual than a tribute - it spotlights insights, ideas and innovations. The first chapter explains what made the seven CEOs great, then subsequent chapters, one for each CEO, define their signature strategies. Each chapters introduces the leader's key strategy, explains it, and shows how it can be applied to other organizations or situations. The reader is drawn into the action, like a character in the plot.
This is an excellent offering: readers are placed in the CEO's chair and given the chance to test their business acumen against each of the seven CEOs. Highly recommended.

BOOK REVIEW #25 Mastering Strategy: The Complete MBA Companion in Strategy – The best ideas in 21st century strategy, in a very actionable form. For every executive, manager, and business owner interested in business strategy. Each chapter has 4 or 5 articles, written by authors from important business schools. Issues like game theory and commitments are deeply reviewed, but in a simple way, easy to understand, thus allowing anyone with no MBA to understand it.

BOOK REVIEW #26 The Entrepreneurial Mindset – This is a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. The authors studied a lot of "habitual entrepreneurs" -- people who've started not just one, but as many as 30 successful ventures -- and share their findings about the unique and non-conventional ways in which these multi-venture operators develop and pursue their business ideas. As a result, this book has a lot of practical advice and ideas you may never read about elsewhere.

BOOK REVIEW #27 Own Your Own Corporation : Why the Rich Own Their Own Companies and Everyone Else Works for Them — "Own Your Own Corporation' does an excellent job of explaining the various advantages and disadvantages of 'C' and 'S' Corporations, Limited Liability Companies, and Limited Partnerships from the legal perspective of how to save money on taxes and protect yourself from attacks on your personal assets. I particularly liked the way the usual legal gobbledegook was avoided, and the ideas expressed in clear, simple language. This book will give you the knowledge to take to your attorney and start your own corporation properly. You'll be in control. "..will benefit anyone who is either in business now or certainly if you are thinking of starting one." - Michael from Arizona, USA.

BOOK REVIEW #28 How Customers Think: Essential Insights into the Mind of the Market How do we develop, promote and sell our products in a highly aggressive and competitive world, if we do not have any insights into how customers make the choices they do? In many ways we are no better off than those who grew up in the world of mass marketing. Here is a truly 'new' and finely tested way to know the customer. Zaltman's smart, practical analysis and many success stories will hold special appeal for those facing competitive markets, as well as for those rethinking more limited marketing approaches.

BOOK REVIEW #29 Action! : Nothing Happens Until Something Moves — This could be a distillation of the key themes in Robert Ringer's other successful books, and the great thing is that it's all about the real world, beginning to end. It's very unsentimenal, and baloney-free. I think Jack Welch said once that the key to business success is understanding the difference between what's really going on and what we wish/think/hope is going on. Ringer takes that basic point and builds on it, both with respect to interpersonal issues and business matters.
Much of what he writes about is painfully obvious, but Ringer's genius is that he's a master of the basics, and in fact, the painfully obvious stuff is typically what everyone gets wrong. This material can be used to see through the smoke of day-to-day business to the underlying truths that are really driving everything.

BOOK REVIEW #30 Recruiting on the Web: Smart Strategies for Finding the Perfect Candidate – A fantastic resource for every recruiter's desktop. It is a great refresher course for web recruiting experts and a great primer for those who are new to the field. Everyone who is hiring even 1 new employee, as well as those looking to hire thousands, will be impressed. It is crammed full of specifics on what to do, when to do it and, most importantly, how to do it. The principles covered apply to companies of all sizes in all market segments, seeking to hire people at all levels. The author, CEO of the largest Internet recruitment training company worldwide, writes from first hand experience.

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