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100 BEST BUSINESS BOOKS FOR 2007

FROM AMAZON.COM

BOOK REVIEW #11 Direct Marketing : Strategy, Planning, Execution — This 4th.edition takes all the complex elements of direct marketing and brings them together in one easy-to-understand book. It's all here - the lessons of the past and the newest breakthroughs, the creative arts and the analytical sciences, the fundamental of mail order and the subleties of database systems. Not only is Direct Marketing devoid of fluff, every word is packed with the insight of a gentleman who has obviously earned his knowledge from the school of hard knocks. As I continued to read the fourth edition of Direct Marketing I found that it is more than a book on direct mail, it's an essential read on marketing in general. Get one for yourself and one for your staff.

BOOK REVIEW #12 Bringing Out the Best in Others! 3 Keys for Business Leaders, Educators, Coaches and Parents — The book presents three simple keys to helping others be high performers - positive feedback, expectations, and accountability. The author packages his material as one long narrative story. With the lessons applicable to sales, teaching and even parenting, though, this book is a motivational morsel. As with all books, there is nothing new inside it's pages, but this book offers such a fresh, understandable, useable and simple approach it is highly recommended.

BOOK REVIEW #13 The Laws of Money, The Lessons of Life — Suze Orman is renowned for her unique brand of financial savvy, tell-it-like-it-is honesty, and dynamic motivational style. An authoritative view of the world of money, characterized by straight talk, warmth, and humor, the book reveals a revolutionary new paradigm of personal finance. The 5 Laws of Money are vital principles that you need to know whether you are old or young, male or female, with or without money, a novice or a veteran investor. These five laws operate without exception -- at all times, in every culture -- and apply to everyone.

BOOK REVIEW #14 The First National Bank of Dad — *Apr.2006 RELEASE* — Teaching children about money can be easy, but most parents make saving seem like a punishment and force their children to view reckless spending as their only choice. To most kids, a savings account is just a black hole that swallows birthday checks. Instead, the author uses a Quicken program with a high interest rate - 5% per month - to show kids that the more they save, and the longer they hold it, the more they are able to spend. The author deftly proves his main idea: that children became savers because he created a system that rewarded them for spending less than they earned.

BOOK REVIEW #15 CCH Toolkit Tax Guide 2006 — *Jan.2006 RELEASE* – A clear and direct tax guide for all taxpayers and small business owners, and expert commentary on every step of filing an income tax return. Whether owners tackle this task themselves or solicit the help of a professional, this resource offers analyses of individual income tax issues, an extensive glossary that demystifies tax lingo, and detailed discussions on issues of interest to small business owners. Issues pertaining to small business owners include differentiating between personal and business expenses; maximizing deductions for auto, entertainment, depreciation, and home office expenses; handling employee benefit plans on tax returns; and what the IRS is likely to look for in an audit of business activities.

BOOK REVIEW #16 The Company: A Short History of a Revolutionary Idea — That humble Victorian innovation, the joint-stock company, has become everything from a local corner shop to the giant corporations of today, but it has never been the subject of a major study. With their trademark authority and wit, Economist editors John Micklethwait and Adrian Wooldridge reveal the company to be one of history’s great catalysts, for good and for ill, a mighty engine for sucking in, recombining, and pumping out money, goods, people, and culture to every corner of the globe.

BOOK REVIEW #17 The World Almanac and Book of Facts 2006 — *Nov.2005 RELEASE* — Completely revised and updated. The 2006 World Almanac has over 1,000 pages of facts and figures with 32 pages of full color. Quick snaphots of Iraq and Katrina; a major feature story on China, up-to-date maps and geography information with the answers to everyday questions, the World Almanac makes everyone smarter!
For the world, the almanac presents basic statistics about each nation, the world's major religions, and summarizes world history. For the United States, the almanac reprints the Declaration of Independence and the Constitution; lists every community with a population over 5000, with ZIP code and area code; contains a directory of the entire Federal government, including Congress and all congressional committees and every executive department. No other single volume offers such a wealth of information on so many subjects.

BOOK REVIEW #18 Worst Enemy, Best Teacher : — *Nov.2005 RELEASE* — How to Survive and Thrive with Opponents, Competitors, and the People Who Drive You Crazy. Here, you will find concrete exercises that will help you figure out what it is about certain people that drives you crazy, and what that means about who you are and how you function. Deidre Combs explains how to learn from difficult people and situations. The first part of the book is called Learning to Live Fully - it includes the first four chapters and includes sections on identifying the threat and meeting your inner opponents. The last chapter is entitled Reap the Rewards.
Deidre Combs offers readers specific, easy-to-use strategies for becoming an effective leader in the face of conflict and confrontation. Just what you need for today's highly competitive office!

BOOK REVIEW #19 Deal Terms: The Finer Points of Venture Capital Deal Structures, Valuations, Term Sheets, Stock Options and Getting Deals Done – Highly recommended for every venture capitalist, entrepreneur, investment banker, or anyone else doing VC deals. The templates and detailed explanations are first rate and really simplify what to look for. The book will help you avoid costly mistakes and understand various structures and terms. There are plenty of deal pointers that can save you an incredible amount of time and money. This is a great book on venture capital deals - an indispensable reference. This book showed me numerous issues that I would have definitely overlooked or simply not thought of. - BJ from Texas, USA.

BOOK REVIEW #20 The Brand Gap: How to Bridge the Distance Between Business Strategy and Design — At last a book about branding by an experienced designer. Someone who understands and explains it simply, in a commonsense way without a need to impress their business school friends. If it's guidance you require, as opposed to theory, this is the book you should be reading. Unlike many business tomes that read like consultant voodoo, this one is authoritative, practical and as gratifying to look at as it is to read. If you need to understand branding, you need this book.

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